Pump supplier Integrated Pump Technology is leveraging two well-known pumps brands in the dewatering sector – Grindex and Godwin, to accelerate its growth across Africa.

In a market where reliability, installed base and after-sales confidence often determine buying decisions, these brands are giving the company a powerful springboard into both established and emerging mining jurisdictions, reports Integrated Pump Technology.

“We are fortunate to be associated with quality brands. Right from the get-go, that was something the company wanted to do – to align itself with good, reputable brands,” says Integrated Pump Technology MD Jordan Marsh.

Integrated Pump Technology supplies Grindex electrical submersible pumps for underground and surface dewatering applications.

For diesel-driven surface dewatering, the company relies on Godwin, a name that is deeply entrenched in mining across Africa.

Godwin already has a significant installed base throughout Africa. This kind of presence means that in many replacement programmes, Godwin is already on the specification or preferred-supplier list, says Integrated Pump Technology.

Integrated Pump Technology aims to convert that brand recognition into sustained growth by offering something more than just supply.

On the Grindex side, the strategy is similar: build on strong product fundamentals, while localising as much of the commercial and technical value as possible.

Integrated Pump Technology imports Grindex pumps directly from Sweden and is now the original equipment manufacturer’s biggest distributor globally, giving it leverage, attention from the factory and the ability to shape Grindex’s African strategy.

On-the-Ground Advantage

What sets Integrated Pump Technology apart from the competition is how it uses these brands to gain a practical advantage on the ground, the company states.

For Godwin, that has meant pushing beyond simple import and resale. Integrated Pump Technology has been granted the licence to build Godwin wet ends locally.

“We’ve been given the licence to build through our own local builds, which we said we need to do to be competitive, not only from a pricing point of view, but from a lead time point of view,” says Marsh.

On the Grindex side, Integrated Pump Technology’s autonomy enables it to customise stockholding, marketing and technical support specifically for African conditions. That includes building regional distributor networks in the Democratic Republic of Congo, Zambia and Tanzania, and ensuring those partners are technically familiar with the products.

In many African mining markets, the comfort factor associated with a known brand can be decisive, particularly where the cost of failure is high, states Integrated Pump Technology.

“Just by the very nature of being associated with those brands, it drives a lot of inquiries our way. Companies then have comfort in dealing with us, knowing that we are dealing with two quality brands,” he adds.

Further, by coupling brand assurance with fast response, on-site audits and training, Integrated Pump Technology can lock in long-term relationships.

“More important than just selling a pump is the capability to really back it up with good aftermarket sales service and technical expertise,” points out Marsh.

By combining global brand equity, local build, stock and specialist aftersales service, Integrated Pump Technology is “turning recognised pump names into a powerful growth engine”, the company states. As a result, Integrated Pump Technology is expanding its footprint in some of the world’s toughest dewatering environments.