Valves supplier Dynamic Fluid Control (DFC) channel sales executive Belinda Rossouw shares insights into her role in understanding client needs, building and nurturing relationships, educating clients on innovation, market penetration strategy and maintaining a feedback loop with operations during a video interview at the Investing in African Mining Indaba.

Understanding clients' specific valve requirements in the broader context of mineral processing is important, but so is building relationships, focusing on instilling confidence in the information shared and engaging in important conversations beyond valves, such as efficiency, cost containment and environmental impact.

Educating clients on innovation, Belinda discusses the unique features and benefits of DFC's differentiated valve solutions, particularly the RF Pinch Valves. She stresses the significance of these valves in managing water flow rates, pressure drops and addressing environmental-impact concerns in mineral processing.

Rossouw also outlines DFC's market penetration strategy, including leveraging events such as the Mining Indaba to penetrate new markets and expand the company's presence. A consultative approach and collaboration with decision-makers is imperative to address key points like cost containment and life cycle return on investment.

Finally, she touches on the feedback loop with operations, highlighting DFC's commitment to effective communication between sales and operations. The company is focused on continuous improvement based on customer feedback and achieving industry recognition, such as the Steel and Engineering Industry Federation of South Africa’s Annual Customer Service Excellence Award.

In summary, the interview provides a comprehensive overview of DFC's approach to innovation, competition, operational excellence, industry trends, collaboration, and customer-centric sales strategies in the dynamic mining sector.