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Aditya Birla Capital|Manappuram Finance|Muthoot Finance|India|Gold|Gold Loans
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aditya-birla-capital|manappuram-finance|muthoot-finance|india|gold|gold-loans

India's Aditya Birla Capital to enter gold loan market, targets 1 000 branches

Gold jewellery

Gold jewellery

Photo by Bloomberg

20th August 2026

By: Reuters

  

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Financial services company Aditya Birla Capital will enter India's gold loan market and plans to open about 1 000 dedicated branches over the next three years to expand its secured lending business, the financial services firm said on Thursday.

Elevated gold prices, supported by safe-haven demand linked to the Iran war, have increased the value of jewellery pledged as collateral, boosting growth prospects for India's gold loan industry.

Aditya Birla Capital's non-banking financial business plans to open 200 to 300 gold loan branches by March 2027 across high-potential markets, it said in a statement.

The business will serve urban and semi-urban customers through a combination of physical branches and digital platforms, including existing Aditya Birla Capital group customers, the company said.

Aditya Birla Capital's non-banking financial business provides secured and unsecured loans to retail, small-business and corporate customers.

The business will now compete with established gold loan lenders including Manappuram Finance and Muthoot Finance as it enters the market.

Edited by Reuters

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