Barloworld Equipment on display at Electra Mining Africa
Barloworld Equipment Executive Head: Sales and Marketing Doug Morris spoke to Engineering News & Mining Weekly during the Electra Mining Africa event, held in Johannesburg from 7 to 11 September 2026. Camerawork: Miko Moodley. Editing: Nicholas Boyd.
As the official Caterpillar dealer in Southern Africa, Barloworld Equipment has built a 98-year track record supporting the mining, construction, agriculture, energy and transportation sectors. With the largest Caterpillar dealership footprint in Southern Africa, the company operates across nine countries, providing customers with equipment, parts, maintenance and value-added support solutions.Upload
At the heart of Barloworld Equipment’s offering is a commitment to understanding each customer’s business and providing tailored solutions. Its portfolio spans new, used and rental Caterpillar and SEM equipment, genuine parts and maintenance, repair and rebuild services, remanufactured components and power solutions.
The company also places a strong emphasis on local capability, enterprise development and transformation, while continuing to invest in facilities and skills across its footprint. Its track record includes CAT Gold Excellence in Rentals awards, five-star Caterpillar Excellence ratings for retail branches, expanded e-commerce capabilities and a reduced carbon footprint through the introduction of hybrid vehicles.
At Electra Mining Africa, Barloworld Equipment will explore how it is responding to the evolving needs of the mining and industrial sectors, and how its broad portfolio and customer-focused approach are helping customers find the right solutions for their operations.
Barloworld Equipment Executive Head: Sales and Marketing Doug Morris spoke to Engineering News & Mining Weekly during the Electra Mining Africa event, held in Johannesburg from 7 to 11 September 2026.
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