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Gqeberha|SEW-EURODRIVE|Automation|Equipment|Motors|Jonathan McKey|Eastern Cape|Servo Technology|Variable Speed Drives
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Partnerships that drive industry - Different industries need different engineering

9th October 2026

     

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One of the risks in describing a broad drive technology portfolio is making every industry sound the same. The engineering requirements, however, differ considerably. A conveyor on a coal mine, an automotive assembly line, a fruit packhouse and a port materials-handling system may all use motors and gearboxes, but the demands placed on those drives are different. 

Mining

Mining places some of the highest mechanical demands on drivetrain equipment. Large conveyors, crushers, mills and bulk materials-handling systems combine high torque, heavy loads, contamination, long operating hours and severe consequences when equipment becomes unavailable.

SEW-EURODRIVE’s mining development is particularly interesting because it was approached by commodity rather than treating “mining” as one homogeneous market. Platinum provided the initial platform. Once engineers understood the ratios, power requirements and operating velocities common to that environment, solutions could be refined around a recognisable application base.

Chrome followed with its own standardised ratios and power requirements. Coal required another engineering approach, including the implications of a lighter bulk material moving at faster conveyor speeds. Copper and gold added further operating contexts. 

“This commodity-by-commodity strategy gave us more than a catalogue of mining products,” states SEW-EURODRIVE national sales and marketing manager Jonathan McKey. “It built up a body of application knowledge that can be applied across similar operating environments. That knowledge becomes particularly valuable when engineering complete power packs combining gearboxes, motors and couplings rather than supplying individual components.”

Condition monitoring adds another capability in mining. On a critical conveyor, vibration, temperature and oil-condition data can provide maintenance teams with earlier visibility into drivetrain deterioration. The objective is not simply longer gearbox life, but greater plant availability.

Manufacturing

Manufacturing introduces a different set of priorities. Production systems increasingly require repeatability, accurate speed control and synchronisation between multiple machines. The mechanical drivetrain, therefore, has to interface naturally with automation. Variable speed drives, servo technology, decentralised systems and MOVI-C® provide different levels of control depending on the application, from adjusting conveyor speed to coordinating complex machine motion.

Manufacturing also highlights why engineering integration matters. When mechanical drives, electronics, controls and software are sourced and engineered independently, the interfaces between them become the customer’s problem. An integrated drive and automation architecture can reduce that complexity.

Automotive

Few industries demonstrate the cost of interrupted flow more clearly than automotive production. Vehicle plants operate tightly sequenced manufacturing processes in which conveyors, transfer equipment, handling systems and automated production cells interact continuously.

Reliability, therefore, is matched by a requirement for control precision and technical support. SEW-EURODRIVE’s presence in Gqeberha dates back to 1994, when the company began developing local sales, technical and after-sales support for the Eastern Cape’s automotive, manufacturing and processing industries. 

For automotive manufacturers competing against global productivity benchmarks, local support cannot mean accepting a lower technical standard, explains McKey. “It must provide international technology with fast access to people, stock and engineering expertise.”

This is the wider principle connecting SEW-EURODRIVE’s major sectors. Partnership is not created by selling the same equipment into different industries. It is created by understanding why the application is different before deciding what technology should be applied.

Edited by Creamer Media Reporter

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