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Four co-located trade shows maximise time and cost savings for industry

6th December 2024

     

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Trade shows have re-emerged as essential hubs for business growth, fuelling face-to-face interactions that digital connections simply cannot replicate. In a post-COVID era, where companies and professionals have once again recognised the power of in-person networking, trade shows have proven critical for fostering relationships, sparking innovation, and driving success across industries.

Trade shows offer unmatched opportunities for businesses to showcase their offerings, engage directly with potential clients, and cultivate valuable partnerships, making them a cornerstone for companies looking to expand their reach and solidify their place in a competitive market.

The four co-located shows — Securex South Africa, A-OSH EXPO, Facilities Management Expo, and Firexpo — provide Africa’s largest collection of security, occupational safety and health (OSH), facilities management, and fire safety solutions in one venue. Returning to Gallagher Convention Centre in Midrand from 3 to 5 June 2025, the exhibitions provide quick and easy access to the most comprehensive technologies and services geared towards enhancing security and safety, facilities optimisation, and personnel wellbeing and comfort.

“By co-locating these expos, we provide visitors with an opportunity to focus their decision-making and buying efforts over a comprehensive three-day period. They save time and costs in sourcing the solutions they need, thereby not only finding products and services that match their specific requirements, but also adding to their profitability and productivity. We welcomed a combined total of 10 898 visitors to the 2024 events, making this a must-add element for organisations seeking an excellent ROI in their marketing spend,” says Mark Anderson, Portfolio Director at Specialised Exhibitions (a division of Montgomery Group).

Anderson points out that not only do visitors have access to thousands of security, safety, and FM products and services, but there are several visitor attractions that enhance the event experience.

  • Securex South Africa 2025 will include the free-to-attend Securex Seminar Theatre, the SAIDSA Techman Competition, the Outstanding Security Performance Awards (OSPAs), the K9 demos, and the drone demonstration area.
  • A-OSH EXPO attractions include the free-to-attend Saiosh Seminar Theatre and the Working at Height and Safety Seminar Theatre.
  • Visitors can attend the free-to-attend Facilities Management Seminar Theatre at Facilities Management Expo.
  • Firexpo includes the free-to-attend Firexpo Seminar Theatre.

“With over half a decade of successfully organising and facilitating leading industry trade shows, Specialised Exhibitions brings a tired-and-test formula to exhibitions. Our exhibitions bring together the suppliers and manufacturers of high-quality products and services with industry professionals tasked with finding these solutions. The feedback we receive from both exhibitors and visitors highlights our ability to create a networking platform that takes the guesswork out of ‘smart shopping,” says Anderson.

“This year marks our 13th A-OSH EXPO. Exhibiting is a crucial part of our marketing plan, as it allows us to showcase our products and promote our company directly to potential customers, creating a tangible and interactive experience. The exhibition, coupled with seminars, also provides valuable opportunities for networking, market research, and staying up to date with industry trends. The combination of security, OSH, FM, and fire invites visitors from various market segments, making it worthwhile for all exhibitors,” says A-OSH EXPO exhibitor Frikkie Stroh, from Safequip.

“This is my second time at the four shows. I came to find out what’s new on the market, and I enjoyed the Working at Height and Safety Seminar Theatre sessions,” says visitor Thembi Khoza, from ML Asset Management.

Edited by Creamer Media Reporter

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