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Tradecore Steel Enters Third Year Of Operation

8th November 2017

     

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TradeCore Steel (Pty) Ltd  (0.11 MB)

Local steel trading company’s growth shows there is no substitute for experience and expertise.

November 2017 marks two full years of operation at TradeCore Steel (Pty) Ltd, a privately-owned steel trading and distribution company based in Wadeville, Gauteng.

The last two years have seen the company enjoy impressive growth, including the opening of offices in Durban and Cape Town, as well as diversifying through the value chain, with the company now also manufacturing and processing its own steel products.

“We’re extremely proud of everything we’ve been able to achieve in two short years. When we founded the company, we were fortunate to already have a quarter century of combined steel industry experience, but it’s never easy starting a new venture,” says Jean Paul Briner, who founded and directs the company with business partner, Anthony Hoare.

“When we opened our doors, we wanted to disrupt the traditional approach to bulk steel trading in South Africa and sub-Saharan Africa; by using an agile approach to decision making, we’ve been able to respond to market shifts and customer needs extremely quickly, and found what we believe to be a highly competitive edge.”

“One of the challenges of quick growth has been to maintain the dynamism that we enjoyed as a small company – necessarily, the bigger a company gets, the more challenging it is to react swiftly to change,” continues Hoare.

“We’ve worked hard to build an energetic team that is passionate about delivering solutions that truly work for our customers. By investing in people, we’ve built a strong foundation to keep expanding, without losing the core that has made us so successful – getting steel products to our customers wherever they are at the right time and at a competitive price.”

TradeCore Steel’s core offering remains unchanged: the physical bulk trading and local and cross-border logistics and distribution of steel sourced from third party producers, with financing, processing and storage also offered to customers. Products supplied include fencing, reinforcing, roofing, structural tubing and structural steel, as well as specialised mining products.

With this aspect of the business enjoying growth despite the tough economic climate, the team at TradeCore Steel hasn’t rested on their laurels, and is moving into producing their own products, namely manufacturing flat bar and processing slits and sheets.

“The decision was an easy one. We’re experts when it comes to steel, so the logical next step was to grow the business not just through bigger or more numerous supply contracts, but to diversify the business by expanding through the supply chain,” says Briner. “These new facets to the business are just the beginning, and we’re excited to take the same approach that worked for the trading side of the business and see how we can shake up the manufacturing and processing aspects of the industry.”

“It’s no secret that the South African economy has weathered some stiff blows in the last two years, and the construction industry is bearing its share of the repercussions of this,” says Hoare. “But we firmly believe that the market for quality steel products will continue to grow – what’s key is to run a lean business that is committed to delivering excellence each and every day. TradeCore Steel has been doing this for two full years, and we’re excited about what the years ahead hold for us.”

For more information, please visit www.tradecoresteel.co.za.

Edited by Creamer Media Reporter

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