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Three companies join forces to launch new unified brand

26th April 2019

By: Simone Liedtke

Creamer Media Social Media Editor & Senior Writer

     

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Energy Engineered Products, Multi Alloys and E-Metals Cape have joined forces under the EMVAfrica umbrella to create a single-source provider of solutions and a suite of services for customers on the African continent.

Officially launched last week, EMVAfrica director Graham Witty tells Engineering News that the brand is the culmination of a three-year-long journey, which began when the three businesses realised that it was becoming difficult for each to communicate with customers in terms of service and product offerings, while also continuing investment into each of the offerings.

By combining the three businesses into one, Witty explained, increased focus would be placed on investing into growing one brand, while also growing the company’s presence in the market.

Simultaneously, this would also allow EMVAfrica to streamline processes, increase its impact and buying power, strengthen its offerings and offer a complete solution to customers.

According to Witty, EMVAfrica has leveraged and streamlined each of the founding company’s strengths, expertise and experience and the company’s “360º approach in solving customers’ needs is what differentiates the business”.

As specialists, EMVAfrica’s capabilities include sourcing the best products from around the world and creating packages for local projects, as well as projects in other parts of Africa and further abroad.

Meanwhile, the company is also investing in the development of locally made products.

EMVAfrica’s valves business, in particular, has, over the last three years, run a research and development programme to develop patented products.

Under the EMVAfrica brand, Multi Alloys’ product portfolio comprises nickel alloys, duplex and super duplex stainless steels, high-performance copper alloys and other niche products sourced from reliable and certified manufacturers.

ENERGYMetals imports, stocks and distributes premium-quality industrial stainless steel.

The division offers process materials such as pipe fittings, flanges, fasteners and heat exchanger tube, as well as engineering materials such as round bar, angle and flat bar, and polished decorative tube.

Edited by Chanel de Bruyn
Creamer Media Online Managing Editor

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