Tamra Capstick-Dale

30th October 2020


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Full Name: Tamra Capstick-Dale

Position: MD of Corporate Image

Main Activity of the Company: Public affairs, corporate affairs and crisis management

Date and Place of Birth: Cape Town, December 17, 1963

Education: BA, University of South Africa; master’s diploma, Oxford University; MSc, Oxford University-HEC

First Job: Waitress

Career History Prior to Current Position: Assistant to the chairperson of the South African Media Council and assistant in the public affairs department at Shell, after which I helped form Corporate Image in 1987. I have been the company’s MD since 2008

Size of First Pay Packet: R130 a week, I think – that was in 1982

First Job with Present Group: Account manager

Number of People under Your Leadership: 28

Management Style: Trusting – I micromanage only when things go wrong

Personal Best Achievement: Passing my MSc at Oxford-HEC with distinction

Professional Best Achievement: Handling of Pick n Pay’s extortion crisis

Person Who Has Had the Biggest Influence on Your Life: My late husband

Person Who Has Had the Biggest Influence on Your Career: Raymond Ackerman

Person You Would Most Like to Meet: Winston Churchill

Businessperson Who Has Impressed You Most: Raymond Ackerman

Philosophy of Life: You only have one life – make the best of it

Biggest Ever Opportunity: Starting Corporate Image

Biggest Ever Disappointment: When the Cape Town Olympic bid was hijacked

Hope for the Future: That social life and the economy return to an improved normal after Covid-19 and that government stops intervening and gets out of the way

Favourite Reading: Biographies, especially military ones

Favourite TV Programme: Fauda

Favourite Food/Drink: Coke Lite, Pâté de foie gras

Favourite Music: Hymns (yes, really); otherwise, Mozart

Favourite Sport: Cricket

Favourite Website: Google

Hobbies: Deep-sea fishing, antique-map collecting, global travel and reading (constantly)

Car: Mercedes-AMG

Pets: Two Retrievers, two Siamese cats and multiple koi

Miscellaneous Dislikes: Dishonesty, racism of any kind, cowardice, gratuitous ruthlessness, hypocrisy and Russian grammar

Favourite Other South African Company: Pick n Pay

Favourite Foreign Company: SABMiller prior to the acquisition

Married: I married Kerrow in 1999 and was widowed in 2008

Children: James, 9; Alexandre, 4

Clubs: Western Province Cricket Club, Cape Town Press Club

Edited by Martin Zhuwakinyu
Creamer Media Senior Deputy Editor




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