A range of fibre-based packaging materials designed to help companies to transition from plastic to paper packaging and meet consumer demands for environment-friendly and sustainable products, is now available.

Packaging solutions company BillerudKorsnäs has introduced a solution which aims to help grow businesses by meeting new consumer and regulatory demands through renewable and innovative paper applications. The solution titled ‘SWAPP’ helps guide companies through the transition towards sustainable paper packaging solutions, using a collaborative approach.

“The fast-moving consumer goods packaging market is in a transformation phase – immense change will have to take place if brand owners and retailers are to meet directives and fulfil corporate commitments by 2025. With the SWAPP offering BillerudKorsnäs provides sustainable paper alternatives to resolve some of the most imminent challenges: driving plastic reduction, CO2 reduction, and increasing recycling rates,” says BillerudKorsnäs director packaging solutions Patrik Bosander.

The company explains that it takes responsibility for the transition from beginning to end, delivering a solution designed for consumer appeal and commercial performance. It is able to provide paper material expertise, industrial experience, a network of converters and designers and prepare for full-scale industrial packaging production. 

“SWAPP is about focusing on the needs and market requirements of brand owners and retailers as they move to paper solutions. Our brand owner managers and project teams collaborate with the key functions within the brand owner’s organization – packaging development, brand management, production – to deliver paper solutions that are ‘on brand’ and are suited for their own production scale-up.  We orchestrate the critical players in the supply chain: from the brand’s production hall and filling machine adaptation, to converting and guidance to capable partners and ultimately to our own paper mills and innovation teams.” Says BillerudKorsnäs director solutions sales Kristopher Fain.