The ultimate inspirational story for ambitious innovators, market-disruptors, and global business entrepreneurs.

In celebration of DHL’s fiftieth anniversary as a world-leading delivery company, former CEO of DHL - Ken Allen – shares the inspiring story of his journey to the top of the industry in his recently launched memoir, Radical Simplicity. The book demonstrates how simplicity successfully transformed a loss-making mega brand into a world-class performer.

With operations in 220 countries and territories, DHL is the most international company in the world. As the CEO of this global business, Allen encountered numerous challenges and successes during his time at DHL. The memoir is an inimitable guide to succeeding in any business, focusing on strategy and practical advice while revealing the simple lessons for fellow business leaders, managers and entrepreneurs. 

Known as a turnaround expert in the industry due to the significant role that he played in DHL’s astounding financial turnaround after years of stagnation and loss following the 2008 global economic crisis. Allen is passionate about sharing the secret to his success in an effort to inspire and empower business leaders and entrepreneurs. 

“I wanted to show my belief in the power of motivated people in transforming DHL’s fortunes – it’s been a long journey, but I’ve not been disappointed, and nor have Deutsche Post DHL group, or our investors,” says Allen.

On page 89 of the book, Allen explains that the simplicity of the business’s approach emphasizes what Peter Drucker advocated as the one principle of business – to create and keep a customer. “We deliver great service quality, we deliver on our promises and we give our customers many reasons to love our brand. All this is only possible because of our amazing global teams who all think and act like salespeople, which means focusing on getting to know our customers even better.”

This simple and honest book is a must-have for anyone looking to reach the top of their field, and can be found on Amazon -www.amazon.com