Magical Kenya partners with Kenya Airways
Kenya’s destination presence in South Africa is poised to rise following a launch of joint marketing campaigns with the national carrier-Kenya Airways.
The joint advertising campaigns which will be launched on 12th February 2014, will involve engaging the targeted audience through an online consumer campaign and leading tour operators based in South Africa.
The joint campaign is aimed at tourists planning a holiday with their friends or families and it targets to promote the Swahili coast, the unique wild life experience and the wonderful product offering of Kenya. “Kenya Tourism Board and Kenya Airways target similar customers and by combining our strengths and resources we have a unique opportunity to reach our target customers much more efficiently. This partnership will complement the airline’s 10-year fleet and route network expansion plan and take advantage of the on-going expansion and upgrade of local airports. It will be a major boost to the attainment of the country’s economic blueprint, Vision 2030” said Chris Diaz, Marketing Director, Kenya Airways.
According to Ms Jacinta Nzioka Ag. Director of Marketing, of the Kenya Tourism Board South Africa remains one of the key source markets to Kenya.
“As we talk of Africa being our next frontier in tourism, South Africa is among the markets with potential and for this reason we have launched the campaigns as part of other promotional activities to woo the market to Kenya” says Nzioka South Africa remains the second the highest source market for Kenya after Uganda and with over 40,000 tourists last year.
Article Enquiry
Email Article
Save Article
Feedback
To advertise email advertising@creamermedia.co.za or click here
Research Reports
Projects
Latest Multimedia
Latest News
Showroom
CSIR International Convention Centre (CSIR ICC) - the leading conference and events venue in Pretoria/Tshwane.
VISIT SHOWROOM
We supply customers with practical affordable solutions for their testing needs. Our products include benchtop, portable, in-line process control...
VISIT SHOWROOM
Announcements
What's On
Subscribe to improve your user experience...
Option 1 (equivalent of R125 a month):
Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format
Option 2 (equivalent of R375 a month):
All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors
including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.
Already a subscriber?
Forgotten your password?
Receive weekly copy of Creamer Media's Engineering News & Mining Weekly magazine (print copy for those in South Africa and e-magazine for those outside of South Africa)
➕
Recieve daily email newsletters
➕
Access to full search results
➕
Access archive of magazine back copies
➕
Access to Projects in Progress
➕
Access to ONE Research Report of your choice in PDF format
RESEARCH CHANNEL AFRICA
R4500 (equivalent of R375 a month)
SUBSCRIBEAll benefits from Option 1
➕
Access to Creamer Media's Research Channel Africa for ALL Research Reports on various industrial and mining sectors, in PDF format, including on:
Electricity
➕
Water
➕
Energy Transition
➕
Hydrogen
➕
Roads, Rail and Ports
➕
Coal
➕
Gold
➕
Platinum
➕
Battery Metals
➕
etc.
Receive all benefits from Option 1 or Option 2 delivered to numerous people at your company
➕
Multiple User names and Passwords for simultaneous log-ins
➕
Intranet integration access to all in your organisation
