https://www.miningweekly.com

Luxury vehicle brand appoints local model to showcase new products

EXUDING LUXURY Local model Genevieve Morton presents one of Maserati’s models in a recent relaunch of the luxury motor manufacturer's brochures

GENEVIEVE MORTON Local model Genevieve Morton has appeared in the US Sports Illustrated swimsuit issue five times

24th July 2015

  

Font size: - +

Italian luxury vehicle manufacturer Maserati has appointed top South African model Genevieve Morton to present its model range in the company’s 2015 brochures and to feature in a worldwide social media campaign.

Morton (26) was born in Benoni, Ekurhuleni, and raised in Scottburgh, on the south-east coast of KwaZulu-Natal. She was the first South African to appear in the renowned US Sports Illustrated swimsuit issue, which was shot this year in the Virgin Islands. Morton appeared in the magazine four times previously.

The model recently completed a major photo shoot for Maserati featuring its entire range, including the new Ghibli sports sedan; Maserati’s first E-segment executive saloon, which is due to arrive in South Africa soon; and the luxury flagship Maserati Quattroporte. The manufacturer’s range of luxury vehicles also includes Maserati’s sports cars, the Maserati GranTurismo and the open-top four-seat GranCabrio.

Maserati is using Morton’s campaign to relaunch its global brochure range and marks the arrival of a new corporate image for its leading communication products.

The brochures will be available in hard copy and digital formats. Maserati has also turned to social media, releasing four different behind-the-scenes videos of Morton at work during the shoots. A special set of five pictures of her and key Maserati models will also be available through her social media sites in the coming months.

Morton will bring her two-million Facebook fans, 108 000 Instagram followers and 57 000 Twitter readers to the Maserati social media campaign, joining Maserati’s four-million Facebook followers, 361 000 Instagram fans and 450 000 Twitter followers.

Edited by Samantha Herbst
Creamer Media Deputy Editor

Article Enquiry

Email Article

Save Article

Feedback

To advertise email advertising@creamermedia.co.za or click here

Showroom

The Southern African Institute of Mining and Metallurgy
The Southern African Institute of Mining and Metallurgy

The SAIMM started as a learned society in 1894 after the invention of the cyanide process that saved the South African gold mining industry of the...

VISIT SHOWROOM 
Multotec
Multotec

Multotec, recognised industry leaders in metallurgy and process engineering help mining houses across the world process minerals more efficiently,...

VISIT SHOWROOM 

Latest Multimedia

sponsored by

Option 1 (equivalent of R125 a month):

Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format

Option 2 (equivalent of R375 a month):

All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.

Already a subscriber?

Forgotten your password?

MAGAZINE & ONLINE

SUBSCRIBE

RESEARCH CHANNEL AFRICA

SUBSCRIBE

CORPORATE PACKAGES

CLICK FOR A QUOTATION







sq:0.057 0.969s - 113pq - 2rq
Subscribe Now