Furthering its endeavour to innovate and redefine the automotive lubricants product segment, India-based manufacturer Assurance International Limited unveiled its new range of lubricant oils last month and extended its distribution in the South Asia, Southeast Asia, Australia and New Zealand markets.

Assurance is the official licensee of global tyre corporation Goodyear Tire & Rubber Company for Goodyear Lubricants.

As the automotive and lubricants industry experiences increased demand for more sustainable products, this upgraded line of engine oils will be produced with the latest technology and equipment from Assurance’s modern factory in Haryana state, in India.

Assurance has adopted a new approach to contribute to a reduced carbon footprint through a Bharat Stage Emission Standards- (Euro VI-) compliant lubricants product line.

The production line ensures a perfect blend of technology and sustainability to promote the development, dissemination and diffusion of environmentally sound and modern methods.

The latest range of lubricants is durable and sustainable, ensuring no direct impact to nature by eliminating oil drainage and waste into the soil.

Launched in mid-January, the product line will cater to all kinds of lubricant oil needs of commercial and passenger vehicles running on varied fuels and application categories.

These span engine oils, gear oils, greases, brake fluid, coolants, transmission oils, automatic transmission fluid, hydraulic oils, diesel exhaust fluid and other offerings.

In addition to the new range of engine oils, Goodyear Lubricants has also reinvented its packaging with varied brand colours augmenting brand visual appeal, which will be laddered into entry, mainstream and premium product lines for customer’s ease.

The product packaging will also use 15% less plastic to help protect nature and improve longevity, reliability and performance to optimise customer experience at various touch points.

Greasing the Way

Assurance will also expand its distribution and provide after-sales assistance to consumers in Australia, Bhutan, Brunei, India, Indonesia, Laos, Malaysia, Maldives, Myanmar, New Zealand, Nepal, Singapore, Thailand, the Democratic Republic of Timor-Leste, commonly referred to as East Timor, and Vietnam markets.

“The new line of Goodyear Lubricants products reflects Assurance International Limited’s strong environmental conscience and our focus on innovation,” says Assurance South-Asia chief business officer and VP Sanjay Sharma.

The new sustainable engine oils, such as Group III, IV and V base oil and premium quality additives, will significantly reduce the carbon footprint of vehicle users with the upgraded formulation and packaging.

It will also enhance the driving experience while meeting the latest national and international standards.