Full Name: Keith Rankin

Position: CEO of Avis Rent a Car Southern Africa

Main Activity of the Company: Car rental

Date and Place Of Birth: February 24, 1970, in Paarl

Education: Matric, Paarl Boys High; BCom (Hons), Stellenbosch University

First Job: Planning analyst for the Stellenbosch Farmers Winery

Size of First Pay Packet: Not statedFirst Job with Present Group: Financial planning

Career History Prior to Current Position: I began my career as a junior lecturer at the Financial Management and Business Economics Department at Stellenbosch University in 1995. In 1996, I moved on to become a planning analyst for the Stellenbosch Farmers Winery. I joined the National Electricity Regulator in 1997, where I worked for a year, before moving to Avis in 1998 to head up the financial planning department. In 2000, I was involved in the purchase of the Avis business in Norway and Sweden and was seconded to Sweden for an 18-month period. In 2002, I was appointed director of Avis Rent a Car South Africa, in charge of all regional countries. In 2004, I was appointed CEO of Avis Rent a Car Southern Africa

Value of Assets under Your Control: R3-billion

Number of People under Your Leadership: 2 000

Management Style: Servant leadership style

Personal Best Achievement: Our two children

Professional Best Achievement: Being given the responsibility to lead the Avis brand in Southern Africa

Person Who Has Had the Biggest Influence on Your Life: My Wife

Person Who Has Had the Biggest Influence on Your Career: Glenn van Heerden, the cofounder of Avis Southern Africa

Person You Would Most Like to Meet: Nelson Mandela

Businessperson Who Has Impressed You Most: Steve Jobs

Philosophy of Life: You have to have fun. If you are not having fun, then you should be doing something else

Biggest Ever Opportunity: Being a father and being able to shape my children’s lives

Biggest Ever Disappointment: That my parents never met their grandchildren

Hope for the Future: That every South African will have the opportunity to live a high-quality life

Favourite Reading: I like reading news on the Internet from around the world

Favourite TV Programme: I love the CSI series

Favourite Food/Drink: Lamb chops/a good bottle of Sauvignon Blanc

Favourite Music: Nothing specific – it depends on the mood

Favourite Sport: Golf and rugby

Favourite Website: News sites

Hobbies: Playing golf and watching rugby

Car: Land Rover Discovery

Pets: My dachshund, Jaime

Miscellaneous Dislikes: Loud and arrogant people

Favourite Other South African Company: SABMiller

Favourite Foreign Company: Apple

Married: To Beritha

Children: Cady, 7; Patrick, 6

Clubs: I don’t like clubs