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Company rebrands as it evolves

16th September 2022

By: Natasha Odendaal

Creamer Media Senior Deputy Editor

     

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As pumps dewatering and dredging specialist IPR evolves, it has embarked on a rebranding that is more representative of how the market sees the organisation and to reflect the company’s vision going forward.

Formerly known as Integrated Pump Rental, IPR has become synonymous with pump rentals in the dewatering and dredging space across industries.

The firm, however, has transformed significantly since its founding in 2015.

The name at the founding stage – Integrated Pump Rental – was chosen because the company offered integrated dewatering pump rental solutions.

“That was the appropriate brand and it worked at the time,” says IPR rental development manager Steve du Toit, noting that clients within existing markets and new and developing markets started recognising the company name as the shortened IPR.

“It is now the opportune time to relaunch the brand and our corporate identity. The market is ever changing and a fresh new look is relevant,” he tells Mining Weekly.

The company’s vision, strategy and operating philosophy of being responsive to customer needs remains.

“IPR as a brand will push us into view as a new product supplier and an engineered product provider, not just a rental company. We cover the entirety of pump solutions, including rental and sales,” Du Toit adds.

The young Jet Park-based company, which unveiled its new brand and logo at Electra Mining Africa, has experienced significant growth with an extensive rental fleet, and has successfully incorporated the sales of a range of pumps, including the diesel driven Sykes and the SlurrySucker dredging unit.

The move towards selling followed the customers’ use of rental units that were so successful they decided to purchase similar units.

“We look at total cost of ownership. There is a time to rent and there is a time to buy,” he says.

IPR, while growing its diesel-driven dewatering pumps rentals and its range of products for sale, also designs and manufactures fit-for-purpose solutions that are reliable and cost effective.

The company has full engineering capabilities in-house, which sees all pumpsets being locally built at the company’s facility, allowing it to produce fully customised pumpsets and provide any associated infrastructure.

“It is an evolution. It is a company which started with a vision to become one of the top pump rental companies, but it has had a natural evolution, largely driven by demand from the existing customer base and the identification that we can grow beyond just rentals. We have the in-house experience and capabilities, and we have a solid proven track record.”

Despite evolving dramatically, IPR’s integral philosophy of maintaining relationships with the customer has not changed.

The flexible and agile team is driven by providing the most appropriate fit-for purpose solution and building the relationship with the customer and understanding their requirements, including the fact that dewatering applications require immediate response, as, by nature, dewatering is often an emergency situation.

“It is about finding a solution for their process. The depth of our fleet allows us to provide customers the most the appropriate pumping set for their specific dewatering requirements, which is important, as an off-the-shelf pump sometimes cannot handle the operations,” Du Toit comments.

One of the ranges provided is the locally built Sykes dewatering set, which provides immediate dewatering relief.

“It is a robust manufacturing pump that can run dry without breaking down and is particularly useful for remote areas where there is no personnel to monitor the pumps.”

The company, the sole agent in southern Africa for the Sykes range, also supplies other brands such as Grindex, Flygt, Godwin and Atlas Copco and accommodates clients that have preference for pumps from other manufacturers.

IPR showcased a range of diesel pumps at Electra Mining Africa, including the biggest unit in its rental fleet, Sykes’ Himax HH220i and its SlurrySucker and SlurryBlaster units, besides others.

Edited by Nadine James
Features Deputy Editor

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