Goodbye LRP, hallo Engen Primax Unleaded 95!
An Engen Primax Unleaded 95 campaign, aimed at educating drivers about the many qualities of Engen’s new petrol, has been taking place at taxi ranks around the country.
Not only is Engen’s new petrol strong, efficient and economical, it’s so intelligent that all smart people will want it.
“Primax Unleaded 95 is intelligent petrol that cleans up your engine and keeps it clean, putting power back into your vehicle so you don’t need a heavy foot on the pedal to get you over the hills fast and easy,” says Godfrey Vilakazi, Engen’s retail marketing manager.
The campaign ran with radio ads on Ukhozi and Umhlobo, in isiZulu and isiXhosa, educating people about the benefits of switching to Engen Primax Unleaded.
There were also 10 episodes of radio drama on Ukhozi, Umhlobo and Jozi FM, all about passing on the good news. Long live power and economy!
The promotion ran from September until 3 November.
For more information please contact Gavin Smith, Engen’s group communications manager , via email: Gavin.Smith@engenoil.com or Tel: +27 21 403 4312
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