https://www.miningweekly.com
Africa|Business|Cement|Construction|Efficiency|Energy|Engen|Industrial|Manufacturing|Mining|OPENCAST|SECURITY|Services|Surface|Sustainable|transport|Equipment|Manufacturing |Products|Solutions|Operations
Africa|Business|Cement|Construction|Efficiency|Energy|Engen|Industrial|Manufacturing|Mining|OPENCAST|SECURITY|Services|Surface|Sustainable|transport|Equipment|Manufacturing |Products|Solutions|Operations
africa|business|cement|construction|efficiency|energy|engen|industrial|manufacturing|mining|opencast|security|services|surface|sustainable|transport|equipment|manufacturing-industry-term|products|solutions|operations

Fuels, lubricants provider launches new brand positioning

3rd May 2024

     

Font size: - +

African energy solutions group Engen has launched a new business-to-business brand positioning to cement the company as a preferred energy solutions provider to its commercial fuels and lubricants customers, including opencast mining companies – a significant user of fuels and lubricants owing to the often-extensive fleets of large diesel-powered mining equipment employed in surface mining operations.

The company maintains its commitment to enriching lives for a sustainable future and its new ‘Always Moving’ slogan is aligned with the directive to keep assisting industries by providing them with technologically-advanced fuels, lubricants, chemicals and associated services.

“In an era where industry never stands still, Engen moves alongside its customers, ensuring their operations are optimised and remain productive,” asserts Engen marketing and business development manager Adnaan Emeran.

He notes that this campaign renders a captivating visual and auditory experience that serves to emphasise Engen’s commitment to ensuring that productivity remains high across key industries, such as mining, agriculture, fleet operation, transport, manufacturing and construction.

Emeran adds that Engen empowers industry to continue with its efforts to stay productive and profitable. In adhering to its long-standing brand promise of ‘With us you are number one’, Engen’s new proposition remains to place customers at the forefront of its operations.

Engen asserts that it has an extensive footprint across Southern Africa that ensures security of supply, with its premium products and holistic solutions going beyond providing lubricants, fuels and chemicals.

The company says that a highlight of this campaign is a short film titled ‘The Sound is Moving’, which depicts Engen as the conductor orchestrating an ensemble of industrial machinery.

Engen also emphasises industry vitality and the company’s collaborative approach, through its new campaign.

“’Always Moving’ is a testament to Engen’s unwavering dedication to its customers; by understanding the importance of uptime and efficiency, Engen remains committed to ensuring that our customers thrive in their respective industries,” concludes Emeran.

Edited by Donna Slater
Features Deputy Editor and Chief Photographer

Comments

Showroom

SMS group
SMS group

At SMS group, we have made it our mission to create a carbon-neutral and sustainable metals industry.

VISIT SHOWROOM 
Weir Minerals Africa and Middle East
Weir Minerals Africa and Middle East

Weir Minerals Europe, Middle East and Africa is a global supplier of excellent minerals solutions, including pumps, valves, hydrocyclones,...

VISIT SHOWROOM 

Latest Multimedia

sponsored by

Option 1 (equivalent of R125 a month):

Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format

Option 2 (equivalent of R375 a month):

All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.

Already a subscriber?

Forgotten your password?

MAGAZINE & ONLINE

SUBSCRIBE

RESEARCH CHANNEL AFRICA

SUBSCRIBE

CORPORATE PACKAGES

CLICK FOR A QUOTATION







sq:0.18 0.223s - 98pq - 2rq
1:
1: United States
Subscribe Now
2: United States
2: