Engen Sherwoods Humansdorp Convenience Centre in the Eastern Cape has re-opened its doors to the public following a significant revamp that concluded this week.
The upgrade formed part of Engen’s Reinvigorate programme, which began in 2007 and will touch 582 of the company’s service stations by the time it ends in 2018.
The new-look Engen Sherwoods Humansdorp Convenience Centre offers a diverse range of products and services, including a Quickshop, Wimpy, Corner Bakery, ATM and Equatorial Coffee.

Dealer, Chris Opperman believes in providing customer satisfaction through convenience and personal service. “With our upgraded site we can now offer our customers a wider range of convenience products in a safe and friendly environment, which helps us to deliver on our philosophy that every experience matters.”
Dumisani Bengu, Retail Business Manager for Engen Sales & Marketing, says: “We are proud of the work we do and that we are able to bring customers an exciting package in partnership with great brands, including, Famous Brands and Retsol Corner Bakery. Together we deliver a consistently excellent offering to meet the diverse needs of our customers.”

Sales and Marketing GM, Joe Mahlo, says Engen’s convenience offering is really paying off for the company and its dealers, giving Engen customer equity far above its competitors. “Our efforts to deliver on our brand promise have been recognised and acknowledged consistently over the last few years. We retained our ranking as the ‘Coolest Petroleum Brand’ for the third successive year in the Sunday Times Generation Next youth survey, which tracks youth consumer preferences and behaviour, as well as the 2013 Sunday Times Top Brand award for the third consecutive year.  We were also acknowledged as SA’s leading Oil Company in the 2013 top company reputation index run by the Mail & Guardian newspaper.”

Engen developed the Reinvigorate programme with a view to consolidating its brand identity across all its service stations and convenience outlets, and to showcase its upmarket offerings. The programme is currently in full swing and will be accelerated over the next few years to ensure an outstanding and consistent Engen customer experience.