Owing to its expansion into the global market, Taiwan-based double-column computer numerically controlled machining manufacturer Starvision tripled its turnover last year, consolidating a phase of consistent global growth that started in 2012.

“The economic crisis in 2008 has caused a change in the way in which companies think of their business. It has caused innovation to be at the centre of business strategies and that has also meant expanding the market globally. Like any other company, we also felt the need to expand our brand globally and this has yielded positive results, as growth has become rapid,” says Starvision sales manager James Wu.

He mentions that, in the first year of its establishment in Taiwan in 2006, the company recorded a turnover of about NT$0.5-billion. At the end of 2014, the turnover was NT$3.5-billion.

Wu adds that, besides the expansion into the global market that has contributed to the company’s trippled growth turnover, the company’s core values have also played a role in the success of its recent growth.

“Our business core value is based on four pillars – sharing, sustainability, integrity and service. “We strive to create continuous sustainable operations, sharing our professional experience with our customers, which allows their confidence in our product to grow.

“With our mandate of striving to fulfil the promise that we give our customers of providing them with quality products, our relationship with them becomes pivotal; hence, this forms part of our core company values. Also, to enhance this, we have made it a habit in the company to provide after-sales service, which addresses maintenance issues, and to train our customers on ways to use our products efficiently,” Wu explains.

Starvision also deployed the Enterprise Resource Planning system and the Workflow Management system in 2013, which are software programs, and have allowed for extensive focus on the manufacturing, human resources, supply chain management, project management, customer relationship management and finance departments. This has helped the company to consider new growth strategies that cam be used in the different departments.

The company mentions that it manufactures double-column machining and milling heads for the automotive, aerospace, railway, mining and traditional industries.

“For the oil and gas industry, we manufacture the FS series heat changer machines. In the automotive industry, the FS series is used for the manufacturing of car roofs. The LG and LS series double-column machine is used predominantly in the railways industry for the manufacture of locomotives,” Wu explains.

He indicates that, as the automotive industry is Starvision’s biggest supply sector, the company plans to expand its product offering into countries such as Germany and Denmark. Also, the company plans to grow its footprint in the railways industry, as it regards the South African railways industry as one of its future growth targets.