Anthony Govender

29th January 2021

By: Martin Zhuwakinyu

Creamer Media Senior Deputy Editor


Font size: - +

Full Name: Anthony Govender

Position: Founder and CEO of ASI Financial Services and boardroom activist

Main Activity of the Company: Financial services and insurance brokerage, specialising in employee benefits, long-term insurance and short-term Insurance

Date and Place of Birth: April 15, 1979, Northdale, Pietermaritzburg, KwaZulu-Natal

Education: Financial Planner; Certificate in Health Economics, University of Pretoria

First Job: KFC store assistant; I then progressed to a call centre agent eight months later

Career History Prior to Current Position: Call centre agent, Southern Healthcare JV, 1997 to 1998; client services, Discovery Health, 1998 to 2002; regional director, NMG Consultants & Actuaries, 2002 to 2008

Size of First Pay Packet: R850 a month

First Job with Present Group: Director and head of strategy

Value of Assets under Your Control: R42-billion in insurance premium and assets under advice. The estimated value of the company is R301-million

Number of People under Your Leadership: 230-plus

Management Style: I see myself as a coach and mentor rather than a manager

Personal Best Achievement: I have never missed any day of significance for my family in 18 years. This has been a point of particular poignancy for me, as my father, a drug addict and alcoholic, abandoned my mother and I when I was five

Professional Best Achievement: Building ASI, with no funding or financial backing, into a solid, independently owned company with an estimated value of R301-million. It takes care of over one-million South African clients’ financial advisory needs

Person Who Has Had the Biggest Influence on Your Life: My mother, a domestic worker who graduated to be a textile worker in the mid-1980s with only a primary school education

Person Who Has Had the Biggest Influence on Your Career: Former NMG CEO Andrew Sykes

Person You Would Most Like to Meet: Anthony Robbins

Businessperson Who Has Impressed You Most: Peter Armitage and Bonang Mohale

Philosophy of Life: Love and respect are free; I am generous with mine

Biggest Ever Opportunity: The opportunity to work with the Government Employees Medical Scheme in advising over one-million civil servants has given me the opportunity to make a meaningful difference in the lives of the South Africans that keep our country running

Biggest Ever Disappointment: Losing one of our founding members, and the level of corruption in the South African economy

Hope for the Future: That ASI continues to develop and empower the South African brokerage market through the ASI Robo Advisor, followed by a public listing, and that I leave ASI as a legacy business owned and run by South Africans

Favourite Reading: Anything about leadership and self-development – I am currently reading The Trillion Dollar Coach, by Bill Campbell, and have just completed Keith Coats and Graeme Codrington’s Leading in a Changing World

Favourite TV Programme: I have fun with my children watching Lip Sync Battle, but I do not watch much TV other than that

Favourite Food/Drink: Home-made Malay chicken biryani and coffee

Favourite Music: 90s RnB and Commercial Deep House when I work out, and classical music when I drive

Favourite Sport: Rugby

Favourite Website: ASI Financial Services and YouTube

Hobbies: Hiking, reading/audio books and international travel; I am also a car enthusiast

Car: Porsche 911

Pets: None

Miscellaneous Dislikes: Child abuse, disrespect and racism

Favourite Other South African Company: Discovery

Favourite Foreign Company: Shell, Goodyear, Ford


Clubs: Porsche Club

Edited by Martin Zhuwakinyu
Creamer Media Senior Deputy Editor





Rittal is a world leading provider of top-quality integrated systems for enclosures, power distribution, climate control, IT infrastructure and...

Weir Minerals Africa and Middle East
Weir Minerals Africa and Middle East

Weir Minerals Europe, Middle East and Africa is a global supplier of excellent minerals solutions, including pumps, valves, hydrocyclones,...


Latest Multimedia

sponsored by

Option 1 (equivalent of R125 a month):

Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format

Option 2 (equivalent of R375 a month):

All benefits from Option 1
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.

Already a subscriber?

Forgotten your password?







sq:0.221 0.257s - 109pq - 2rq
1: United States
Subscribe Now
2: United States