Africa providing consistent and robust rates of growth
Of all emerging higher-growth economies, Africa was expected to provide the “most consistent and robust rates” of growth over the next 10 to 15 years, assurance, tax, transaction and advisory services company Ernst & Young has argued.
The group indicated that developing markets could grow by as much as four percentage points higher than developed economies.
In 2011, more than 15 African economies registered growth rates higher than 5%, despite a slow recovery from the global recession.
“Africa’s growth momentum and potential is undeniable,” said Ernst & Young Africa business centre leader Michael Lalor, as the firm launched its latest thought leadership piece, entitled ‘Doing business in Africa: from strategy to execution’.
He notes that the question has shifted from whether to have an Africawide strategy and its content to how to execute a strategy “in ways that unlock value, adjust to change, and safeguard assets and investments.
“Such performances and projections are now fairly familiar, explaining the considerable inter- est that firms and financiers – both within Africa and around the world – have shown in developing strategies to tap into Africa’s growth story and potential.”
However, conditions on the continent would continue to test even the best-laid corporate strategies for growth in Africa, stated Lalor.
Ernst & Young said it had identified five macrofactors, or the ‘5 Ps’ framework, comprising perspectives, planning, places, partnerships and people, which, combined, would maxi- mise strategic opportunities and minimise strategic risks when doing business in and between African countries.
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