Chery to add Omoda brand to its local line-up
Chery’s first Omoda model has gone on sale in South Africa.
Omoda, which takes aim at a more premium market than the Chery brand, is already available in South America and Asia, with Europe and Australia to be added shortly.
The first model from Omoda, the C5, will be sold through 30 dealers covering all the major metros and cities in the country.
“Omoda is a new, modern and luxurious vehicle brand that showcases what can be done when a brand is not hindered by legacy technology or design,” says Chery South Africa (SA) executive deputy GM Tony Liu.
Making up the name Omoda are the ‘O’ for oxygen, new life and vitality, and the term ‘Moda’, which refers to the modern and fashion-forward characteristics of the new brand, explains Chery SA.
To introduce Omoda to South Africa, the local marketing team has created an O-Universe for customers, who will be known as Omoders.
As part of the O-Universe, Omoders gain access to O-Fashion, O-Life, O-Lab and the O-Club.
“In South Africa, as in other countries that have introduced Omoda, we have employed an entirely new team with new ideas to build the Omoda brand and community. Nothing is off the table, and anything goes, as long as our Omoda customers feel the benefit,” says Liu.
Comments
The
content
you are trying to access is only available to subscribers.
If you are already a subscriber, you can Login Here.
If you are not a subscriber, you can subscribe now, by selecting one of the below options.
For more information or assistance, please contact us at subscriptions@creamermedia.co.za.
Option 1 (equivalent of R125 a month):
Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format
Option 2 (equivalent of R375 a month):
All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors
including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.
Already a subscriber?
Forgotten your password?
Receive weekly copy of Creamer Media's Engineering News & Mining Weekly magazine (print copy for those in South Africa and e-magazine for those outside of South Africa)
➕
Recieve daily email newsletters
➕
Access to full search results
➕
Access archive of magazine back copies
➕
Access to Projects in Progress
➕
Access to ONE Research Report of your choice in PDF format
RESEARCH CHANNEL AFRICA
R4500 (equivalent of R375 a month)
SUBSCRIBEAll benefits from Option 1
➕
Access to Creamer Media's Research Channel Africa for ALL Research Reports on various industrial and mining sectors, in PDF format, including on:
Electricity
➕
Water
➕
Energy Transition
➕
Hydrogen
➕
Roads, Rail and Ports
➕
Coal
➕
Gold
➕
Platinum
➕
Battery Metals
➕
etc.
Receive all benefits from Option 1 or Option 2 delivered to numerous people at your company
➕
Multiple User names and Passwords for simultaneous log-ins
➕
Intranet integration access to all in your organisation