Chery’s first Omoda model has gone on sale in South Africa.
Omoda, which takes aim at a more premium market than the Chery brand, is already available in South America and Asia, with Europe and Australia to be added shortly.
The first model from Omoda, the C5, will be sold through 30 dealers covering all the major metros and cities in the country.
“Omoda is a new, modern and luxurious vehicle brand that showcases what can be done when a brand is not hindered by legacy technology or design,” says Chery South Africa (SA) executive deputy GM Tony Liu.
Making up the name Omoda are the ‘O’ for oxygen, new life and vitality, and the term ‘Moda’, which refers to the modern and fashion-forward characteristics of the new brand, explains Chery SA.
To introduce Omoda to South Africa, the local marketing team has created an O-Universe for customers, who will be known as Omoders.
As part of the O-Universe, Omoders gain access to O-Fashion, O-Life, O-Lab and the O-Club.
“In South Africa, as in other countries that have introduced Omoda, we have employed an entirely new team with new ideas to build the Omoda brand and community. Nothing is off the table, and anything goes, as long as our Omoda customers feel the benefit,” says Liu.