Brandroid (PTY) LTD is awarded the WORX distribution for South Africa, said to be the hottest, most innovative and popular power and garden tool brand to be introduced in the country in the last decade

WORX showcases a highly impressive and unique range of power tools and outdoor power equipment. Many of these tools are highly innovative and bring users value no other power tool brand can match. The WORX POWERSHARE battery platform is unrivalled in technology and ease of use. One battery fits the full range of 20V, 40V and 80V garden and power tools.

“The WORX brand will fit perfectly into Brandroid’s stable of high-quality brands as they exist for innovation and the very best tool brands,” said Positec SA’s General Manager Greg de Villiers who manufacture the WORX brand. “We searched diligently for the right partner and Brandroid ticked all the boxes. We look forward to a long and successful partnership,” said de Villiers.

WORX had a highly successful launch and introduction into South Africa offering an impressive range of new, innovative and technically advanced power & garden tools. Due to great distribution and excellent marketing efforts, WORX has achieved good brand awareness in a noticeably brief time.

 “It was a no brainer for us to partner with the WORX brand,” said Dean Lotter, Managing Director and Co-Founder of Brandroid. WORX live to innovate and create tools that bring exceptional value to their users. This aligns perfectly to who we are. We always want to do things in innovative ways that brings value to our partners and end-users. WORX is not just another power tool brand. It showcases an incredible quality to cost ratio, meaningful tool creation, a long pipeline of R and D and ownership that isn’t here to be another ‘me-too’ brand. The rate at which the global market is enjoying the WORX proposition gets us super excited.”

“We are out to bring WORX to the market aggressively through a well-equipped and excited retail network. Today, Retailers and end users are spoilt for choice with new and established power tool brands. They need something special and we believe we’ve got the perfect proposition. We have no doubt that WORX as a product is going to blow the industries socks off with its innovation & quality - it is already doing so scooping up a variety of awards internationally,” said Lotter.

The Brandroid Directors Dean Lotter, & Errol Martin have vast experience and expertise in the power tool and general industry working with leading international brands in the past.