Woodlands’ First Choice UHT Flavoured Milk in Tetra Pak a medallist for APO AfriStar Award
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First Choice UHT Flavoured Milk from Woodlands Dairy in Tetra Pak’s Tetra Brik Aseptic 250ml Edge is a Medal Winner for Best Paper Board or Board Pack in the overall APO AfriStar Awards 2016.
Woodlands in Tetra Pak is one of only 15 African medallists of the awards. First Choice UHT Flavoured milk was selected for Best in Category, Best in Substrate, Special Awards and the overall AfriStar Trophy, due to its unique packaging in the Tetra Brik Aseptic 250ml Edge with Heli Cap that features one-step opening and is perfect for on-the-go consumption.
Winners will be announced at the awards ceremony to be held alongside PROPAK WEST AFRICA in Lagos on Wednesday 21st September 2016.
“The Tetra Brik Aseptic 250 Edge provides a carton look that today’s consumers are familiar with but its distinctive sloping top panel, elegantly contoured side panels combined with its compact square bottom format add a new, modern and differentiating profile to portion packaging to help brands stand out on busy ambient shelves or at any point of sale,” says Gisele Gurgel, marketing director of Tetra Pak South Africa. “Flavoured milk is also an excellent nutritional beverage for teenagers and young adults’ snacking occasions.”
The package features outstanding distribution efficiency, competitive customer systems cost primarily through competitive-priced packaging material and a highly efficient line that reduces operation costs.
The innovative new package shape with improved functionality and added convenience offers easy handling for on-the-go consumption and packaging material is a multi-layer structure that is 100% recyclable and delivered to customers in reel format. Material components and layer grammage are continuously developed to achieve optimal performance using minimal resources, through technical developments with suppliers and in Tetra Pak converting factories.
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