The global market for mining software is growing at a breakneck pace. From just $933.1- million in 2022, it’s expected to reach $15.5-billion by 2029 – clocking up a staggering compound annual growth rate of 49.5% during this period.
If you’re planning to take advantage of this trend by launching your mining software as a service (SaaS) solution or already have a business and want to grow it, you need a solid offer.
But that’s not all.
To scale up quickly and stand out from your competitors, you need to have a powerful growth strategy. It’s the only way to keep up with the speed at which the industry is growing.
So, here are some tactics you can use to make a mark in the industry.
1. Sort Out Compliance
A SaaS platform in the mining industry will likely have to handle lots of client data. And with data come regulations, such as the Protection of Personal Information Act (POPIA), which imposes new rules on organisations that offer goods and services to people in South Africa, or that collect and analyse data tied to South African residents, no matter where they are located. Needless to say, your potential clients will consider how well your SaaS solution complies with major regulations before choosing to go ahead with it. This means you need to invest in Cloud solutions that are POPIA-compliant[SS1] .
In fact, compliance with such regulations could help strengthen the trust factor and might just be the thing that can help you convert your clients.
2. Get Your Security Right
Along with the vastness of data comes its sensitivity as well. Mining companies store data on their employees, locations, materials and much more. This data needs to be stored, managed, and transmitted safely.
Considering how critical data security is, it will come as no surprise that potential clients may take it into account as one of the major deal-breakers before investing in your SaaS platform.
This is further underscored by the fact that 71% of respondents in a survey said they had noticed an increase in cyberattacks in the past 12 months. Moreover, 55% of them are worried about their ability to manage cyber threats.
So, it is important that you leverage a Cloud solution that offers enterprise-grade security. Additionally, you need a team of in-house or third-party experts who can ensure that the right security measures have been deployed.
At Tarsus On Demand, we’ve got a team of Azure Architects who can help you set up the right security protocols on Azure. Additionally, our team of experts can assist you in optimising your app environments to deliver optimal performance, which can also lead to cost savings.
3. Come Up With a Go-To-Market Strategy
If you have not yet launched your SaaS solution for the mining industry, you are already lagging behind your peers. To break into the industry and capture a significant market share over time, it is important to have a well-planned go-to-market strategy.
From identifying your target audience to crafting a flawless product that serves their interests and solves their issues, this strategy should cover each step of taking your business online. The idea is to have a clear plan that charts out the stages of launching and marketing your solution to the right audience.
4. Leverage the Right Tech
Whether its security, scalability or app uptime, the tech you use for your mining SaaS solution can make all the difference to your customer experience and business growth.
For instance, the Cloud solution you leverage must provide the best uptime possible, so that your clients can access it without any roadblocks at a given instant.
Similarly, it should be scalable enough to grow with your business as it gets more clients. And finally, as previously mentioned, it should provide robust cybersecurity features to ensure client data remains safe.
With a reliable solution like Azure and a team of experts who can help you navigate Microsoft services, you get all three.
5. Concentrate on Marketing
If you want to grow your revenue and scale your SaaS business in the mining industry, investing in marketing is critical. The only way to win more customers is to get your brand in front of the right decision-makers.
This is especially the case for an industry like mining that is going to grow at a quick pace, meaning you will face stiff competition in the time to come.
Investing in digital marketing to promote your brand online and gain new clients would be a good idea.
Another powerful way of promoting your solution would be to join the Tarsus on demand partner marketplace. Getting listed as a partner will expose you to hundreds of potential clients who increasingly turn to the marketplace for their digital transformation needs. This will open a new channel for customer acquisition for your business.
And if that is not enough, we also offer our partners Marketing as a Service (MaaS). This means you no longer need to worry about setting up an in-house marketing team. Instead, our team of experts will serve as an extension of your team and get your brand the visibility it needs, so that leads keep trickling in from multiple channels.
Rapid digital transformation of the mining industry is already underway, so the time is ripe to venture into the industry and scale up. By finding the right tech that enables you to deliver secure, consistent, and uninterrupted services, you can start winning new customers for your SaaS business.
As a Tarsus on demand partner, you’ll also get access to our exclusive TOD Marketplace, through which you can win new deals.
So, go ahead and connect with us today to learn how we can script the growth story of your SaaS solution with Azure.