https://www.miningweekly.com

Company Announcement: Engen continues to make strides in retail empowerment

25th April 2013

By: Creamer Media Reporter

  

Font size: - +

This article has been supplied.

Engen Petroleum Group  (0.06 MB)

Engen, South Africa’s leading fuel retailer, has chalked up another win for its black economic empowerment programme with the appointment of Getrude Rabothata as the franchise owner of a service station in Soweto, Johannesburg. The Ma Africa1-Plus urban retail site in Soweto’s Bendile Road, Zola North launched on 19th April 2013 in an official ribbon cutting ceremony.

Beacon of transformation
“The opening of black-owned 1-Plus urban service station is a beacon of transformation within the industry,” says Engen’s General Manager of Sales and Marketing, Joe Mahlo. “The appointment of Ms Rabothata is a boon for empowerment in the business, including the customer-facing side.” Engen is targeting 50% black ownership of its franchises through various initiatives, including a retail franchise funding partnership with the NEF, the appointment of other (unfunded) black franchise owners, and revamping of its facilities in Gauteng’s townships.

Premium site
Ma Africa will join Engen’s other premium sites with a high expected fuel throughput, Corner Bakery franchise and Quickshop convenience offering. Currently there are 47-Plus sites in the country and 1063 service stations overall.  The forecourt and store will opened with a promotion on a 2l Coke and pie for R19.90. “We can’t wait to do business in Soweto and deliver excellent service and products to the community," says Rabothata.

The year of BEE in retail
This year, Engen is focusing much of its retail service strategy on site selection. The company has budgeted R100 million to upgrade key sites around the country and bring new sites on stream. “2013 will be the year in which we open a range of premium black-owned sites around Gauteng’s townships,” added Mahlo.
 

Edited by Creamer Media Reporter

Article Enquiry

Email Article

Save Article

Feedback

To advertise email advertising@creamermedia.co.za or click here

Showroom

SafeQuip
SafeQuip

SafeQuip is a leading distributor and manufacturer of fire safety solutions, offering a comprehensive range of products designed to meet all...

VISIT SHOWROOM 
EKATO Africa
EKATO Africa

Established in 1933, EKATO is the world leader in agitation technology, supplying agitators for processes and applications such as chemicals and...

VISIT SHOWROOM 

Latest Multimedia

sponsored by

Option 1 (equivalent of R125 a month):

Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format

Option 2 (equivalent of R375 a month):

All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.

Already a subscriber?

Forgotten your password?

MAGAZINE & ONLINE

SUBSCRIBE

RESEARCH CHANNEL AFRICA

SUBSCRIBE

CORPORATE PACKAGES

CLICK FOR A QUOTATION







sq:0.131 0.973s - 111pq - 2rq
Subscribe Now