…XYZ Design a leading Design Innovation company based in Cape Town and LUMIUM a Palo Alto based Design Company signed a Partnership agreement today (February 27, 2013) at the Design Indaba event to pursue new design opportunities. Through this partnership, …XYZ Design will offer a host of User Experience design and related User Interface development to clients in South Africa to enhance the value proposition to its clients. This collaborative design venture will allow …XYZ Design to offer customer oriented solutions that go beyond innovative product design into the realization of enhanced user experiences. Lumium’s enriched User Experience Design from Silicon Valley has been brought to South Africa in a groundbreaking partnership that will disrupt traditional design models and increase competitiveness by designing enriched user experiences thus assisting our clients in winning a greater share of a highly competitive trading environment.

Together, …XYZ Design and LUMIUM will develop holistic design solutions and products for our clients’ end users in Consumer Retail, Mobile Services, Healthcare, Education and Business Services. Our Interaction Design services include End-user Requirements Research, Social Media On-boarding, User Experience Measurement, User Interface Design and User Experience Testing that will assist clients in implementing end-user service oriented solutions. “We have been exploring ways to work together for a year and have found a way to collaborate. I am confident this partnership will enable both the companies to grow together to meet the ever increasing design challenges in the market” says Roelf Mulder, CEO of …XYZ Design. “It was a great experience to come to Design Indaba last year at the invitation of Dr. Mugendi of CPUT where I met with XYZ Design. We discussed a potential partnership to collaborate in providing cutting edge user interface solutions that will enhance our client’s profitability. I am very pleased to formalize this partnership at the 2013 Design Indaba as I am confident it will address the African market needs”, says Srini Srinivasan, CEO of LUMIUM.