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All Joy’s holding company buys tomato-processing factory

13th February 2015

By: Tracy Klückow

Creamer Media Contributing Editor

  

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Eastern Trading Company, trading as Dursots Food Corporation, the controlling shareholder of AH-Vest, which produces All Joy products, is in the midst of acquiring equipment through Rossi Catelli to increase the capacity of a newly bought tomato-processing factory.

“A key objective of [Dursots and All Joy, which are committed to procuring all ingredients in South Africa] is to increase [their] raw materials from 80% to 95% to further reduce exposure to imports,” AH-Vest explained.

The company highlighted that South Africa had been experiencing a major shortage of tomato paste over an extended period and, as a result, Dursots and All Joy had to rely on imported prod- ucts.

The tomato-processing factory is expected to guarantee the supply of high-quality tomato paste and curtail the use of imported tomato paste by Dursots and All Joy, with pure tomato paste being a vital ingredient in both brands’ products.

The Duiwelskloof, Tzaneen-based factory, in Limpopo, where more than 60% of South Africa’s tomatoes are currently produced, was bought from JSE-listed Tiger.

Collectively, Dursots and All Joy produce more than 50-million units of value-added products a year out of its five factories in one hub, in Eikenhof, Johannesburg, under the All Joy, Dursots and Veri Peri brands.

Edited by Martin Zhuwakinyu
Creamer Media Magazine Managing Editor

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