The winners of the PlatAfrica jewellery design and manufacturing competition are on an all-expenses-paid trip to India, as part of their prize for winning the competition, to further inspire them by exposing them to international trends and techniques, as well as assisting them with skills development and networking in the world’s fastest-growing market for platinum jewellery products, says platinum group metals miner Anglo American Platinum (Amplats).
This international exposure to innovation and technical expertise is a key attraction for those entering the PlatAfrica competition. Further, the week-long tour includes opportunities for participants to present their winning designs to Indian jewellery manufacturers during factory visits and to take part in interviews with trade publications.
The aim of these engagements is to expose the winning designers to commercial jewellers and to identify opportunities for collaboration through a structured pairing process. Recent winners of PlatAfrica have created unique, once-off pieces inspired by themes such as the 2020 Menof Platinum, the 2021 Metamorphosis theme and the 2022 Hope theme during the Covid-19-affected years.
These winners are now able to travel to India and are collectively participating in a design workshop to learn more about the design and manufacturing of platinum jewellery. Additionally, winners participate in a brand-building workshop in which they are taught the intricacies of promoting their designs within a global market.
The PlatAfrica competition is hosted each year by Amplats and the Metal Concentrators and Platinum Guild International (PGI) India. PlatAfrica is aimed at showcasing South African jewellery manufacturing and design talent, as well as building a local pipeline of talent in the industry. Professional artisans, apprentices and students are eligible to enter, compete and hone their skills.
The competition supports the local beneficiation of jewellery for global consumers through locally sourced quality platinum. PlatAfrica is a flagship market development initiative through which Amplats contributes to the local downstream platinum jewellery industry by positioning it as a jewellery metal of choice.
“PlatAfrica is a demonstration of our commitment to re-imagine mining to improve people’s lives. In this case, exposing the talented and dynamic selection of winners to much greater possibilities with their creative talents. The impact of the Covid-19 pandemic prevented us from being able to provide this once-in-a-lifetime opportunity of a visit to India for our winners, and I am glad that we can now revive the trip and the access to incredible learnings and opportunities that it will provide,” says Amplats market development principal Fahmida Smith.
“PlatAfrica is a great initiative for us, as it provides a platform for recognising and nurturing talent when it comes to design innovation in platinum jewellery. The technical calibre of the cohort of winners on this tour is an important reminder as to why such a platform is vital, and why we must do more to unearth the creative talent that exists within the jewellery design space,” said PGI International business director Pallavi Sharma.
“It is a wonderful opportunity to bring new thinking and ideas to platinum and gives a new perspective of working with the metal.”
Further, 2022 student and apprentice runner-up Ditebogo Sesana comments: “The opportunity to come to India, which is my first international trip, has been exciting and eye-opening for me. I have learned much, and I still have much more to learn. I am excited to go home and bring all this inspiration to life with the future pieces that I will make.”
The PlatAfrica PGI India tour runs from the January 20 to 29 in Mumbai, India.