Prince Harry’s choice of a platinum wedding ring is a wonderful boost for South Africa’s struggling platinum mineworkers, who currently need every bit of help they can get. As the Platinum Guild International (PGI) has noted, platinum jewellery is outperforming gold in some areas. The bridal markets of China, Japan, the US and newly emerging India have become strongholds for platinum jewellery. In Japan, platinum accounts for more than 50% of total jewellery sales value, with growth driven by a strong self- purchasing market led by women with a strong affinity for platinum. Additional growth is expected from initiatives promoting the use of platinum crowns that hold diamonds more securely, regardless of the choice of metal for the rest of the ring. PGI’s US division has also introduced a new collection of platinum- only, chain-based necklaces as part of the ‘Platinum Born’ collection.