Diamond major Alrosa has offered 800 rough diamonds to customers through its digital platform, amid limited business travel owing to Covid-19-pandemic-related restrictions.
The digital tender – its biggest ever – is taking place between May 15 and 29.
“We continue to evaluate various measures to support our clients in these challenging times with travelling restrictions due to the Covid-19 pandemic still in place. Our offer gives customers interested in purchasing and ready to work remotely under current circumstances the opportunity to review and buy rough," says deputy CEO Evgeny Agureev.
The company provides detailed information on each diamond for remote evaluation, explaining that clients log on to a personal account get full digital scans of auctioned stones, including data on their external shape, inclusions, colour, fluorescence, as well as photos.
Alrosa decided to sell stones separately, allowing clients to choose goods according to their needs and desired characteristics.