PlatAfrica partners with AFI to build platinum jewellery market

7th October 2021

By: Simone Liedtke

Creamer Media Social Media Editor & Senior Writer


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South Africa's premiere platinum jewellery design and manufacturing competition PlatAfrica is again partnering with African Fashion International (AFI), as part of its ongoing strategy to build the platinum jewellery market, to showcase this year’s finalists’ pieces as part of 2021 Joburg Fashion Week.

The winners in the student or apprentice and professional categories, as well as the popular People’s Choice Award, will be announced during a virtual showcase event on October 29.

Now in its twenty-second year, PlatAfrica aims to promote innovation and technical expertise in platinum jewellery design and manufacturing in South Africa.

This year’s theme – Metamorphosis – was developed in consultation with Platinum Guild International (PGI) India and was inspired by the transformation phases that a caterpillar undergoes to morph into a butterfly.

Anglo American Platinum (Amplats) CEO Natascha Viljoen says initiatives such as PlatAfrica “will continue to inspire and introduce this versatile precious metal to a wider audience of jewellers and consumers, while also creating space for emerging creative talent”.

Amplats hosts PlatAfrica every year in partnership with Metal Concentrators and PGI India.

All the one-of-a-kind jewellery pieces entered for PlatAfrica will be available for sale online from October 29.

The pieces will be hosted on the House of Nala AFI online store for a limited period and will go live after the show later this month.

For an in-person preview, the pieces will be available at the House of Nala Concept Store at The Leonardo Apartments in Sandton, Johannesburg, on October 30 and 31.

Edited by Chanel de Bruyn
Creamer Media Senior Deputy Editor Online


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