Joe Heshu

31st May 2013


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Full Name: Jabavu Joseph Heshu

Position: Public policy manager at brandhouse since August 2011

Main Activity of the Company: Marketing and distribution of alcoholic beverages

Date and Place of Birth: November 7, 1984

Education: Matric, Pearson High School, Port Elizabeth; BA (Hons) (international relations)

First Job: Foreign Affairs cadet programme

Size of First Pay Packet: R 117 000 a year

First Job with Present Group: Public policy manager

Career History Prior to Current Position: Foreign Service officer, 2007 to 2010; political risk analyst, January to July 2011; public policy manager at brandhouse, August 2011 to date

Value of Assets Under Your Control: Not stated

Number of People Under Your Leadership: I manage contractors and service providers – I am not a line manager

Management Style: Outcome driven

Personal Best Achievement: Representing South Africa at the United Nations (UN)

Professional Best Achievement: The same as my personal achievement

Person Who Has Had the Biggest Influence on Your Life: My father

Person Who Has Had the Biggest Influence on Your Career: Bongiwe Qwabe, my former boss at Foreign Affairs, who is now deputy high commissioner to the UK

Person You Would Most Like to Meet: Christiane Amanpour

Businessperson Who Has Impressed You Most: Our taverners and taxi owners – they are the most resilient black entrepreneurs in the country

Philosophy of Life: Seek ye first the Kingdom of God, and all these things shall be added unto you

Biggest Ever Opportunity: Representing South Africa at the UN

Biggest Ever Disisappointment: Having to leave the Foreign Service

Hope for the Future: Being of service to South Africans

Favourite Reading: Biographies and nonfiction

Favourite TV programme: West Wing and Big Bang Theory

Favourite Food/Drink: My wife’s cooking/a cold Amstel

Favourite music: Hip Hop

Favourite sport: Rugby, football and cricket

Favourite Website: Timeonline

Hobbies: Board games

Car: I drive a 2010 model Chevrolet Cruze

Pets: None

Miscellaneous Dislikes: People who do not take opportunities or what they do seriously

Favourite Other South African Company: MTN, Sasol and Investec

Favourite Foreign Company: Diageo

Married: To Portia Magi since November 9, 2011

Children: None

Clubs: None

Edited by Martin Zhuwakinyu
Creamer Media Senior Deputy Editor


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