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GHH rebrands, offers more comprehensive solutions

15th May 2020

By: Natasha Odendaal

Creamer Media Senior Deputy Editor

     

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Mining and tunnelling machine manufacturer GHH is in the process of repositioning and rebranding to form one of the largest suppliers of machines for mining, tunnelling and special civil engineering.

The formation of GHH Group, with a gradual introduction of a common logo comprising just the letters GHH and a corresponding corporate design, places it in a position to offer its customers more than before.

The GHH Group brand will be backed by German-based GHH Fahrzeuge, South Africa-based GHH Mining Machines and Poland-based Mine Master, as well as various other partner companies.

“They have long been part of the Schmidt Kranz Group, a privately owned Germany-based company, which owns other key companies in the industry, including Hazemag, a manufacturer of large machinery and processing plants, and MTS Perforator, with drill steels and tunnel boring machines,” the company says.

GHH, in Germany, exports its load haul dumpers, dump trucks and scalers worldwide.

In addition to drill rigs, bolters and longhole production drill rigs from Mine Master and low-profile and narrow-vein loaders from GHH Mining Machines, GHH has various partners across various geographical locations that have ranges of products that bolster the “total solution provider” approach.

“Through deep cooperation with partner companies in various geographical locations, like UVB from Botswana, Mine Machines from Zimbabwe, Overprime from Peru, Titan from Turkey, Tembo from [the] Netherlands and MacLean from Canada, GHH Group has added a significant number of products to their portfolio,” GHH says.

These include low-profile utility vehicles, narrow-vein loaders, spray concrete units, utility vehicles, passenger transporters, light cranes, scissor lifts, mini dumpers, lifting platforms and Anfo loading trucks, as well as light-duty full- electric vehicles and standard and battery-powered equipment.

“GHH supplies almost everything that is needed, especially for underground mining carried out on wheels,” the company assures.

The rebranding includes new clear product colouring providing maximum visibility in underground mining and tunnelling operations.

The slogan ‘solid as a rock’ underlines the company's claim to offer high-performance, rock-solid equipment for mines and construction sites all over the world.

Fundamental Characteristics

“Productivity, environmental protection and personal safety should continue to be the three fundamental characteristics of every machine – real values that should bring real benefits,” the company says.

GHH has already come a long way in offering one of the highest levels of efficiency in the industry.

The concept of being a total solution provider to its customers, offering all relevant machines from a single source, is expected to strengthen the well-established brand.

Edited by Martin Zhuwakinyu
Creamer Media Senior Deputy Editor

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