https://www.miningweekly.com

Forevermark unveils first boutique in China

10th January 2020

By: Simone Liedtke

Creamer Media Social Media Editor & Senior Writer

     

Font size: - +

De Beers Group’s diamond brand, Forevermark, unveiled the first boutique in its Next Generation Retail Concept, located within jewellery department store Caibai, in Beijing, China.

The newly renovated 100 m2 boutique breaks away from the traditional across-the-counter service, inviting consumers to discover the world of Forevermark through an immersive, interactive and informative experience, the company explained in a statement on Friday.

This is the first time Forevermark has offered this kind of consumer experience within one of its retail partners.

The boutique includes several new innovations and digital experiences, including a discovery wall and two interactive discovery bars that sit at the heart of the boutique.

Each bar provides a focal point for Forevermark ambassadors to offer inspiration, expertise and guidance.

As a celebration of Forevermark’s pursuit of beauty, the discovery wall features stories on the origin of diamonds and the positive impact that Forevermark diamonds make to conserve, protect and restore the natural world.

According to the statement, “it is a destination where consumers can explore and be directed through the journey of a Forevermark diamond”.

Commenting on the unveiling, Forevermark CEO Nancy Liu said the Next Generation Retail Concept enables the company to offer customers “more than the traditional retail offering” through offering a place where “they can experience the world of Forevermark and discover the journey of their Forevermark diamond”.

She added that the company focused on creating an environment that was open and welcoming.

There is also a consultation lounge providing customers with a space to relax, browse iconic collections and receive services such as Forevermark jewellery cleaning and advice and expertise from Forevermark diamond experts.

Edited by Chanel de Bruyn
Creamer Media Senior Deputy Editor Online

Comments

The content you are trying to access is only available to subscribers.

If you are already a subscriber, you can Login Here.

If you are not a subscriber, you can subscribe now, by selecting one of the below options.

For more information or assistance, please contact us at subscriptions@creamermedia.co.za.

Option 1 (equivalent of R125 a month):

Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format

Option 2 (equivalent of R375 a month):

All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.

Already a subscriber?

Forgotten your password?

MAGAZINE & ONLINE

SUBSCRIBE

RESEARCH CHANNEL AFRICA

SUBSCRIBE

CORPORATE PACKAGES

CLICK FOR A QUOTATION