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EV industry prizes steel over aluminium, Cleveland-Cliffs CEO says

23rd August 2022

By: Bloomberg

  

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Electric-vehicle (EV) makers are choosing steel over aluminum as the preferred metal for automotive bodies, says the top executive at the largest steel provider to the US car industry.

Cleveland-Cliffs CEO Lourenco Goncalves said EV companies are going “all-in” on steel as they build out plans for the transition away from combustion-engine vehicles. The comment is significant given Cliffs’ visibility in the auto market, where the company supplies steel to automotive giants such as General Motors, Ford Motor, Toyota Motor, Nissan Motor and Mercedes-Benz.

Goncalves’s remarks came during a wide-ranging discussion at a steel conference in Atlanta. The CEO also spoke about upcoming labor negotiations with the United Steelworkers. Goncalves said he doesn’t see any difference of opinion with USW officials and expects they’ll avoid a strike and get a deal done.

“I don’t see any daylight between myself and Tom Conway,” Goncalves said, referring to the steelworkers union president. “I see them as partners of Cleveland-Cliffs.”

One attendee in the audience of about 1 000 people asked if Goncalves’s focus on value over volume has cost Cliffs market share. The CEO responded that it had not happened in the sectors he’s trying to protect, like the automotive industry.

Edited by Bloomberg

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