Diwali boosts sales in De Beers’ sixth sales cycle

1st August 2017 By: Creamer Media Reporter

JOHANNESBURG (miningweekly.com) – De Beers’ sixth sales cycle for this year saw the trend of consistently good demand for its rough diamonds continue, with $572-million of diamonds sold.

This compares with the $528-million of diamonds sold in the sixth cycle of last year and the $541-million of diamonds sold in the fifth sales cycle of this year.

“With Diwali being earlier than normal in 2017, we saw some demand from Indian diamantaires pulled forward from Sight 7. This was due to these customers needing to make rough diamond purchases in sufficient time to complete their polishing before the holiday begins,” commented De Beers CEO Bruce Cleaver.