De Beers’ diamond brand, Forevermark, will enter the UK and Ireland markets later this year.
The company has appointed Crossworks Manufacturing as its licensee partner and will work with a select number of retailers to bring Forevermark diamonds to the region.
“London is home to Forevermark’s global headquarters, so this is a very important launch for us. Although only six years old, Forevermark is already well established as one of the world’s leading diamond brands available in over 1 300 high-end retail stores in 29 markets around the world. “We are delighted that the UK and Ireland will soon be joining us on this incredible journey,” Forevermark CEO Stephen Lussier comments in a statement.
Crossworks is confident that the brand will be a well-suited addition to the UK and Irish markets.
“Forevermark provides retailers with the opportunity to differentiate their solitaire product ranges from the price orientated and online competitors,” Lussier noted.