Visual content is an organisation’s secret weapon

Video has become a powerful tool for companies across many industries. For mining companies, especially, multifaceted concepts when portrayed as moving visuals are stronger, make a greater impact and leave an impression, says Aliza Visagie, director of Johannesburg-based industrial modelling and animation company, Virtualscape Visuals (VSV).

Whether animating models of a plant, project or process, as well as visually portraying company policies, such as health and safety, videos have the ability to take intricate engineering, training and corporate issues and communicate these effectively so that the message received by the target audience is cohesive, simple and clear.

“At VSV our aim is to give our customers an experience, adding value to their vision,” points out Visagie, “We do this by portraying complex information in moving pictures and 3D animations, helping customers explain often complex offerings to a broad audience, including employees and investors – many who do not have technical and engineering knowledge – in a simple, easy-to-understand manner.”

She notes that with the digital realm entering just about every aspect of our lives, visual content is set to grow even more in both work and play.

“Digitalisation has firmly attached itself into every facet of business and the modern consumer has changed. Visual content has the ability to create common ground. A short video can communicate more to your audience than numerous words over a number of slides. From social media to the corporate world, video is a growing trend to engage with your audience. It is storytelling at its finest,” highlights Visagie.

VSV was established in 2002 when the organisation saw the need to innovatively illustrate complex machinery to decision makers who are mostly concerned about their ROI and bottom line. Today, VSV serves mainly the needs of large engineering and mining companies. Its value proposition has also seen its revenue grow by servicing the visual content needs of smaller-scale companies.

“As an expert in industrial, training and corporate animation, VSV makes it our task to ensure that we evolve your presentation into a moving picture that demonstrates your offering efficiently and effectively,” continues Visagie.

“As an African company, we especially place a strong emphasis on the continent’s business environment. This assists our customers in gaining the competitive advantage over business rivals operating in the region. We pride ourselves in helping our customers achieve that ‘a-ha moment’ every time. From technology experts to financial gurus, we make sure that everyone in both the public and private sector ‘gets it’.”

Acknowledging the fact that in the new economy and a maturing digital native workforce, communicating in a way that resonates with this audience is key, VSV creates presentations and animations for every imaginable business category, including:

• Trade shows
• Engineering cataloguing systems
• Engineering designs for technical clarification
• Feasibility studies
• Tours of completed projects, such as mines and factories
• A new product’s industrial designs
• Civil engineering projects
• Change Management processes
• Tender applications, and more.

“Once we have completed your requirements, all you need to do is launch the application and soar from good to great. A picture really is worth a thousand words,” notes Visagie.

She adds that customers also do not need a multi-million rand budget to make a video. “Important though is the quality of your video and that you get to the crux of the matter fast – whether it is promoting your product offering, business, workplace culture or corporate identity.

It needs to be remembered that a video is an extension of your brand and so it’s worth lies in how it is executed, how it connects with your audience and how it evokes the reaction you require – something we firmly believe we are superior in achieving.” 

For more information on how VSV can assist you in visual content that puts you ahead of the digital curve, please contact Aliza Visagie