Business news publisher Creamer Media has launched geotargeted editions of its miningweekly.com news website.
Creamer Media CEO Kenneth Creamer says that the launch of the three new homepages is in line with the company’s strategic aim to evolve into the leading provider of global mining news.
The upgraded miningweekly.com site now includes an Africa and a Europe edition, an Americas edition, and an Australasian edition.
Creamer explains that readers will automatically be directed to the relevant geographical homepage, which will make for speedy and relevant reading.
In addition to its main newsroom in Johan- nesburg, South Africa, Creamer Media has full-time journalists based in Toronto, Canada, and Perth, in Australia.
Mining Weekly publishing editor Martin Creamer says that, in addition to making the news geographically specific and providing articles with a longer life, the upgraded site also focuses on increasing the visual attractiveness for the reader.
“Creamer Media launched the initial version of its website almost a decade ago. Since then, the company has continuously applied the power and versatility of the Internet to offer our readers news as it breaks through the most relevant technology and mediums.
“The company is aggressive in its embrace of technology and ambitious in its plans of global expansion,” said Martin Creamer.
Creamer Media sends two newsletters – ‘Africa, Europe, Australasia’ and ‘North and South America’ – to almost 60 000 recipients daily.
The company also publishes Engineering News, Polity and Research Channel Africa.