“The appointment of Eqstra Industrial Equipment (“EIE”) as Link-Belt Construction Equipment’s distributor in South Africa along with 17 other countries across Africa is indicative of Link-Belt’s commitment to strengthening its presence in the local market,” said Link-Belt Cranes Near East District Manager, Elias Saliba, on a recent visit to EIE in South Africa.

Link-Belt Construction Equipment sees considerable long term growth potential in demand for its products, which provide features ideal for conditions typical of Southern Africa’s mining and construction sites. The value added includes simplicity of operation, maintenance, and advanced engineering and design features that make these cranes the high performance and exceptionally rugged machines they are, even in the most challenging of terrains.

Link-Belt is headquartered in Lexington, Kentucky, USA and is a wholly-owned subsidiary of Sumitomo Heavy Industries (SHI) of Tokyo, Japan. With a rich heritage dating back nearly 150 years, Link-Belt Construction Equipment owes its success to its continuing commitment to innovation.

“Strong distributors and their sales and support staff are a key component to enable our clients to maximise the return on their capital investment,” says Saliba.

“This approach – partnerships for life and investing in its people – is a perfect fit with EIE’s values,” says Eqstra Heavy Equipment Managing Director, Ronald Erasmus.

“From our side, in adding Link-Belt to our best-in-class brands, EIE provides Link-Belt with its extensive experience in the heavy lift business and knowledge of the local market.”

EIE is marketing Link-Belt’s range of cranes, which include: rough terrain cranes (from 30 mt to 135 mt), telescopic truck cranes (from 36.29 mt to 120 mt), truck terrain cranes (70 mt and 85 mt), all terrain cranes (185 mt and 250 mt), lattice truck cranes (136.08 mt and 272.16 mt) and telescopic crawler cranes (from 40.8 mt to 100 mt).   The diversity in Link-Belt’s crane line-up crosses the industry with models suited specifically to different sectors. EIE anticipates a strong demand in the mining industry for Link-Belt’s all-terrain and rough terrain cranes.

EIE will be displaying Link-Belt products (the 30 mt and 60 mt rough terrain cranes) at Stand OS.140 at turnstile 5/6 at Bauma Conexpo Africa 2015, taking place at Nasrec in Johannesburg from 15 to 18 September.