Global provider of temporary power services Altaaqa Global Caterpillar Rental Power has recently announced a major rebranding. The company will from now be known as Altaaqa Global Energy Services.
Altaaqa Global Energy Services CEO James Shepherd tells Mining Weekly that, “the global energy landscape has changed, and so are the requirements of the sectors the company serves, like mining, manufacturing, cement and utilities. “In order to cater to their demands, and reflect the change in the company business proposition, providing longer-term projects as an integrated renewable and reciprocating solution provider, the new brand reflects the strategic direction the company has taken.”
Transcending its traditional scope of solely providing temporary power solutions, Altaaqa Global Energy Services now offers power plants on flexible short-, medium- and long-term contracts with tailored project financing arrangements, including build-operate-own-transfer.
Further, the company now delivers cost-efficient, bespoke multi-megawatt power plants comprising a wider range of power generation systems, including reciprocating engines, turbines and hybrid technologies, capable of running on diesel, gas or heavy fuel oil.
“Altaaqa Global Energy Services aims to be more than just a technology provider,” says Shepherd. “In all that it does, it seeks to be attentive and responsive to its clients’ needs – a true strategic power partner. “Its aim is to provide complete world-class, trusted and reliable energy services and, more importantly, to make a difference to the society and to its stakeholders.”
Global industry conglomerate and Altaaqa Global Energy Services’ parent company Energy at Zahid Group group president Majid Zahid adds that, “with this rebrand, the company is not only redefining what it is, but it is also driving change and taking a leadership role in shaping the future of the energy industry.
“The Zahid Group’s ethos is to build on integrity, commitment, hard work and expertise – values that the Group claims have allowed it to prosper for more than 100 years. “It prides itself on the relationships it builds with our clients and partners and on the social and economic progress it encourages through its products and services.”
The rebranding includes a complete redesign of the company’s logo, graphics, communications, and correspondence. The company’s new website will be launched by the end of January.