- U.S. African Chamber of Commerce (0.20 MB)
Attached please find a press release on: U.S. African Chamber of Commerce Released First African Consumer Segment Study with 50 Billion Dollar Purchasing Power. African immigrants are a separate and unique group that is growing in number in the U.S. These consumers maintain connections to their friends and family in their native countries as well as maintain ties to native traditions, including food, music, and entertainment. These insights come from an exciting new comprehensive study by Los Angeles-based multicultural research firm New American Dimensions in conjunction with The African Chamber of Commerce, Dr. Bruce Corrie, The Minneapolis Foundation and Aguilar Productions. From multiple focus groups in Los Angeles, New York City and Minneapolis to a four-market quantitative survey of 393 African immigrant adults in California, Minnesota, Washington D.C. and New York, this study captures unique insights into the daily lives and thoughts of this highly educated and successful group. The study is supplemented by a video snapshot of Africans to personify the findings from the research and bring them to life.