A need for an all-encompassing commu- nications solution within the mining industry has been identified by several organisations in South Africa, says multidisciplinary creative communications provider Flight Communications.
Mining companies are turning to the digital signage system, Flight Internal Narrowcast System (FINS), a powerful communications tool developed in Holland that enables companies to strategically communicate targeted messages to their various audiences, irrespective of location or remoteness, says Flight Communications MD Philip Coetzee.
This internal television station interfaces with the client’s information technology network and operates on a bandwidth-friendly forward-and-store principle, where compressed data such as video, flash, graphics and audio are sent through the network, usually during off-peak periods, to remote media points, which are connected to audio- visual devices.
These could entail conventional televisions, liquid crystal displays and plasma screens, or data projectors. A central controller initiates the playback of files through a scheduler. The system is narrowcast, which means the client can screen different content simultaneously, on different devices, on a 24/7 basis, reaching the target audience without causing an information over- load.
It is simple to operate, stable and user friendly, which ensures that selected staff members can run content internally.
Certain channels have been criticised for being boring, out-dated or irrelevant, but the FINS is modular; hence, the quantity of units and the speed of expansion of the system have no restrictions. The system has a live-data capacity and can interface with any active database, be it performance related, or even functional, like booking a boardroom. By structuring content for appropriate times of the day and being a highly visual medium, it transcends written communications.
This system can be installed in any area, be it at entrances, meeting areas, change rooms or underground, owing to its secure and robust housing. It can communicate any information, from performance statistics and targets to inductions, training, company information, current news, profiling and reports, and it can even be used as a radio station.
Edited by: Henry Lazenby
Creamer Media Deputy Editor: North America
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